Picture this: a hip lifestyle brand sashays into the serene hills of Gangtok and then storms into the beauty hub of Kolkata all in the same breath. That’s Mumuso for you. In early May 2025, the brand proudly opened its third store in Gangtok’s Westpoint Mall, covering over 1,000 sq ft of retail delight. Two years after planting its first roots there, Mumuso has become a local favorite thanks to its kaleidoscopic mix of goodies from fashion accessories and pet essentials to tech bits and beauty treasures.
Raunak Agarwal, Mumuso’s Director, exclaimed that Gangtok, with its “local charm and tourist buzz,” was the perfect playground. He emphasized their mission: stylish-yet-sturdy, quality-that-does n’t-break-the-bank. And that philosophy resonates. Gangtok’s third store marks a bold expansion step rooted in community love.
15 Crore in Kolkata & 12 % Growth Nationwide
Move over, Mumuso’s skincare and cosmetics line just glam-walked into the spotlight. In FY 2024–25, the brand raked in a jaw-dropping ₹15 crore sales in Kolkata alone, served by six vibrant stores across the city. That’s not all across India, Mumuso clocked an impressive 12 % year-over-year growth across all categories.
More than just their in-house serums and scrubs, Mumuso has curated a treasure trove of partner brands like Nykaa, Dot & Key, Mirabelle, Disguise, Brillare, blended with emerging local heroes. The result? A premium-yet-accessible allure, especially in a culturally savvy market like Kolkata.
Why This Growth Matters & What Makes Mumuso Tick
1. Affordable chic meets local love
Mumuso’s sweet spot: global-trend-inspired designs sold at wallet-friendly prices. Think plushies one day, bamboo face scrubs the next, without ever burning a hole in your pocket.
2. One-stop styling heaven
They’ve mastered the lifestyle superstore model, fashion, beauty, stationery, home decor, pet care, and travel gear, all under one stylish roof. Their Gangtok store is a retail cornucopia.
3. Curated brand collaborations
By stocking beloved brands like Nykaa and Dot & Key alongside their range, Mumuso positions itself as a beacon of quality and variety, with no compromise, no confusion.
4. Sustainable sales strategy
With rapid expansion in hill stations and metro cities, and strong in-store presence, Mumuso is weaving a robust retail tapestry across India.
Inside the Skincare & Cosmetics
Mumuso’s lineup isn’t just cute, they're clever, combining skin-friendly ingredients with pocket-friendliness. Take their snail hydrogel, mandarin orange scrubs, or charcoal-cleansing masks, all trending skincare picks. On the cosmetics end, they’ve got luxe perfumes, long-lasting body mists, and nourishing lip balms lining their shelves, mumuso.co.in.
This accessory-beauty dual strategy means customers can stroll in for a plush toy and stroll out with a lip balm or both. Their ease-first, trend-second approach perfectly taps into the rising demand for minimalist, multitasking skincare, just like beauty blogs rave about :
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Multitasking heroes: face-body-portfolio products that simplify routines.
- Clever textures: travel kits, gels, scrubs, and serums that feel sumptuous but work supremely.
Why You Should Care (and Shop!)
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Mumuso offers fast fashion + fast beauty and a seamless lifestyle experience.
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In cities like Kolkata, they knock it out of the park with both relevance and value.
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Smart expansions like Gangtok mean your next vacay might end in a spontaneous Mumuso haul.
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They’re on-trend, affordable, and curated with no middleman, no stretch.
What’s Next for Mumuso?
Expect more of the same (but bigger):
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A steady rollout of new stores in tourist-friendly hill towns and city hot spots.
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A deepening of their skincare lineup, perhaps more serums, masks, and hybrid products.
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Shopper-friendly events, pop-ups, and promos in Kolkata to celebrate that ₹15 crore milestone.
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Possibly dipping into F&B or lifestyle services à la Miniso and others who blinked first?
Final Takeaway
Mumuso is nailing the trifecta: expansion, skincare stardom, and lifestyle luxury. From their Gangtok debut to the ₹15 crore skincare blitz in Kolkata, this brand is dressing diversity with affordability and sprinkling sparkle over everyday essentials.
So next time you’re sightseeing or simply window-shopping, keep an eye out for the pastel-pink signs. Your next fave fancy face serum might be behind those doors!
